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Showing posts with the label crm

Security and Customer Relation Management

Customer Relationship ManagementSystems is a tactical and strategic tool that can be very useful in the security field. If used correctly, this tool can forecast trends and help a company with the top and bottom lines as well as help prevent security violations. Today, many businesses do not look the same as they may have many years ago. They have definitely left their core competency to move onto something more profitable. The internet and information technology have made that possible. General Motors and eBay are two companies who have reduced focus from their original purpose to reflect financing. They have both learned that keeping the customer in debt through interest bearing finance for longer periods of time is more beneficial to the business. Another example is from the best seller Good to Great. This book lists Kimberly Clark as a successful company that thrived in a dying industry. This company moved from being a supplier of coated paper to consumer goods like Huggies and Kle...